CBD oil is similar to other products in that it is capable of being “watered down.” Some companies will try to eke out a higher profit margin by fooling their customers into thinking they’re getting more for less. It is important to pay attention to the concentration level of the CBD oil you’re buying in order to ensure you’re getting what you’re paying for. Although concentrations of CBD can vary quite a bit across the broad range of CBD products, a quality product will start off having somewhere between 250mg to 1,000mg per fluid ounce. This matters because if you were to purchase a 4 ounce bottle that contained 250mg of CBD, your concentration would be a mere 62.5 mg of CBD per ounce – hardly enough to reap the full benefits of CBD. It’s always important to look at the concentration level of the CBD you’re buying.
We gave the highest points to companies that use a CBD distillate for their tinctures. The process of distillation creates an extract that is pure on a molecular level. There are people who think distillate is too pure, and that a full spectrum decarb produces a more effective tincture. But in light of the inconclusive evidence, we prefer a distillate. The process allows for a high degree of control as to the finished product. It’s also odorless and tasteless, so those tinctures tend to taste better.

Is it full-spectrum? Full-spectrum is the use of the whole hemp plant vs. an isolate which extracts the CBD from the plant. Using marketing terms like “pure” and “all natural,” isolates are sometimes not hemp at all and synthesized in a lab. While the efficacy of full-spectrum is debated in the scientific community, anecdotes and a study in Israel favor full-spectrum. In addition to potential benefits, there’s another reason you should be buying the whole plant: contamination. Chen notes that isolates are harder to trace back to origin and can be straight-up fake. Overseas lab-made isolates are cheaper than domestic versions, making the potential for contamination high. Utah recently grappled with synthetic CBD when 52 people became sick from an isolate. While isolates can be legitimate (FDA-approved Epiliodex is an isolate), you’re going to have to spend more time researching the brand’s products and practices. Put it this way, if you could get your vitamin C from Sunny D or fresh squeezed OJ, which would you prefer?
This may be a good place to point out that not all CBD products are created equal. The industry is still largely unregulated, and the quality and quantity of CBD in a given product will vary wildly. Third party testing definitely helps to monitor companies’ claims, but it’s still up to you as the consumer to do your homework on the best CBD products.
Hemp seed oil is used for various purposes and does not alone have the beneficial ingredients of CBD oil. So when you buy hemp oil hoping to get the CBD benefits, pay close attention to the CBD concentration. One of the best ways to ensure you are buying a good source of CBD oil is to find a website that publishes reviews of products. The site must provide objective reviews of dozens of products, not just two or three that may even be produced by the company that owns the site. Also asking peers or persons facing similar medical difficulties may be a good way to find the best place to buy CBD products.
Full spectrum CBD does, however, bring with it the sticky issue of THC. The government regulates concentration levels of THC at 0.3 percent, an amount which results in minimal psychoactivity. But THC metabolites are stored in the fat cells of your body, building up over time. If you ever need to take a drug test, this could create an issue for you.
There’s also been a lot of talk lately about “microdosing” CBD. This refers to an incremental process of finding your minimum effective dose. You can do this with any concentration of CBD oil, but lower concentrations will take longer. In a 2017 article in Rolling Stone, Dr. Dustan Sulak outlines his protocol for microdosing. You can begin this process by asking yourself three questions:
One of the more visible cases of using CBD to treat cancer was done by Tommy Chong. Famous for his comedy albums, Cheech and Chong, Tommy is a vocal cannabis activist and user. In 2012, Chong was diagnosed with prostate cancer and used CBD oil and a natural diet to treat his condition, opting out of expensive and aggressive medical procedures. Chong was quoted saying he was,“cancer-free thanks to a disciplined diet … and the use of hemp (hash) oil.”

For some, having more than trace amounts of Tetrahydrocannabinol (THC) might not be a big deal, but if you’re being drug tested at work, operating heavy machinery, or fall into a number of other categories, you may want to keep the THC to a bare minimum. In order to qualify as a legal hemp product, CBD oil must contain less than 0.03% THC. Look for CBD oil certified to have low levels of, or zero, THC in them. Many reputable sellers do offer products that have absolutely no THC in them at all, so if you are concerned about keeping even trace amounts of TCH out of your body, it is best to look for those products and sellers.
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